If you’re using Facebook for business – what should you share? This is a question that I am asked often! I also hear, “I don’t have anything to say” or “I only want to tell my customer’s about special offers”, but if you want to promote your business, you really do need to engage with your target audience. Here are a few suggestions to get you started – once you’re in the habit, it gets easier and easier:

  • Share status updates that are engaging. It’s a great place to ask your potential customers questions, so that they can strike up a conversation. Make sure that you’ve given them a reason to click like or to comment on your update, the more engagement you have on each update, the more people will see it.
  • Share blog posts – share either your own blog posts, or share other people’s blog posts (as long as it’s not your competitors) and make sure that it will encourage conversation around your product or service that you sell. It’s OK to tell people how to do things, even if it’s the service that you offer, as you will become their “go to person” for your niche market, and they are far more likely to do business with you.
  • Share podcasts – people absorb information in all kinds of different ways, so if you have information that people can download to listen when in the car, or travelling, it’s a good way to capture their attention
  • Share videos – YouTube is great for search engine optimisation if you post your own content there, however, you might decide to post a video that someone else has created if it is relevant to your niche market and will be of interest or use to your target market.
  • Share photos – If you sell products, be sure that your photos are top quality. Put your products in the setting that you want them to end up, so that you’re giving your potential customers ideas, meaning they are far more likely to purchase.
  • Share funny quotes/hints/tips/pictures – Humour sells! You are far more likely to be remembered if you can make people laugh!
  • Share events – if you have an event that would be suitable for your target market, be sure to create a Facebook event as ask your followers to share it for you.
  • It’s OK to let your followers know your special offers from time to time, but use them sparingly, as otherwise people will think you’re spamming, and will either report you for spamming, or hide you from their feed

If you’d like to create a content calendar to achieve your objectives, contact us to discuss what you want to achieve and how we can best support you. Call us now on 01245 791969 or email us at [email protected]