Caroline Thomas

The HUGE opportunity digital marketing provides your public sector funded programme

As of March 2021: There are more than 3.5 billion searches per day on Google globally. There are 35-40 million ACTIVE users on Facebook in the UK. (Source: Facebook ads platform) There are 16.45 million ACTIVE users on Twitter in the UK. (Source: Statista.com) There are 29.2 million users on Linkedin in the UK. (Source: The HUGE opportunity digital marketing provides your public sector funded programme

The case for using digital marketing for your programme

Wouldn’t it be great if as soon as you’ve secured funding for your programme and that as soon as you announce the project, prospective users come looking for the support or information on offer, and in high enough volume to ensure that you can reach your outputs without you having to worry? And then feel The case for using digital marketing for your programme

Your CRF bid was successful – but do you need to do any marketing?

There’s so much to consider at this point; getting the key personnel in place to deliver, determining who your major stakeholders are, and how much influence they can have over the audience you want to engage in your programme, determining the strategy for delivery and putting that into place, determining how to measure meaningful outputs Your CRF bid was successful – but do you need to do any marketing?

Streaming your live events with Facebook live to maximise reach and revenues

Is the wifi at your event venue fast enough to stream, especially if there are many people using the network at the same time? Some event venues provide a different network to presenters than attendees to reduce this challenge, so it’s worth asking. If you want to check that your venue has the right wifi Streaming your live events with Facebook live to maximise reach and revenues

5 ways to use FB ads to accelerate your promotion plans

Accelerate your promotion

1200 demographic FB ad targeting options, and with custom audience lists and website audience lists, you can unleash a whole new audience via the power of the “lookalike” audience. Already using FB ads but not getting the results you’d like? Targeting people on FB via the “interests” option can be hit and miss, and can 5 ways to use FB ads to accelerate your promotion plans

9 reasons to start using Facebook LIVE

Using Facebook LIVE for your business gives you the following benefits: Your video appears in your page fans/friends newsfeed. Videos capture attention in the newsfeed as they are on autoplay so movement is easily noticed. It shows that you’re broadcasting live, so people are more compelled to click on your video so that they can 9 reasons to start using Facebook LIVE

The right and wrong reasons to boost Facebook Posts

What’s a boosted post? It’s a Facebook feature where you pay to get your Facebook posts seen by more people. Why are boosts useful? With the organic reach of your Facebook posts decreasing (organic reach means that you haven’t paid for it), it can feel like marketing your business on Facebook is getting harder and The right and wrong reasons to boost Facebook Posts

How to set up your services tab on your Facebook page

Facebook now give you the ability to advertise your services directly on the front page. We have checked out other pages to see if it is only available for companies that have a business address and telephone number. However, it seems to be a bit of a mixed bag. We have seen pages without address How to set up your services tab on your Facebook page

12 ways to think socially to improve your social media marketing

Using social media to market your business isn’t just about sharing posts on Facebook, Twitter, Instagram and LinkedIn. It’s not just about paying for ads or boosting posts. It’s not just about promoting what you’ve got for sale. It’s about thinking as a social business. It’s about thinking of every single interaction with clients as 12 ways to think socially to improve your social media marketing

10 ways to promote your next event

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