How effective is your Twitter Marketing? With all the social media platforms battling it out to compete with each other, we have seen the major platforms update the networks features and apps. We’ve previously spoken about Facebook and LinkedIn updates, now it’s Twitters turn. Whether you’re brand new to Twitter or you’ve let your efforts tail off, the Twitter update has produced a new trend in multi-screen usage and real-time marketing; you’ll likely want to take a fresh look at what Twitter has to offer.

What’s it all about?

For those of you that are new to the platform Twitter is a communication tool that allows you to send out messages (tweets) up to 280 characters long to people who subscribe to you (followers).  When tweeting you can include a link to any web content (blog post, website page, PDF document, etc.) or a photograph or video. People follow each others Twitter accounts which allows you to read, reply to and easily share their tweets with your followers (retweet). What’s unique about Twitter is that it’s classed as a micro blogging tool, because of the short messages that are distributed. It differs from Facebook and LinkedIn because a tweet is like a short status update, but it is updated to every follower’s feeds. A tweet can also contain images, which you can then share and converse around. With the adoption of Vine, Twitter has even more capability to video and post clips, again for people to share and talk about.

So how do you use Twitter for your business?

Firstly you need to present your brand creating the same look and feel as your website and other social media sites. Many small businesses use a background image, a personal profile picture and their business name to the account to add a personal touch to their Twitter account. Other things to add are:

  • Location- give enough information for people to find you, remember people may be visiting your profile from another city, county or country.
  • Website- you can share a web address with your community to drive traffic towards website.
  • Bio- you only get 160 characters to tell people who you are and what you do, so add a little personality and talk about the benefits you deliver.

Next you need build an audience. You need to be selective with the people that you follow and accept because your Twitter experience is defined by who you follow, not by who follows you. Your target market, customer’s business partners, competitors and key influencers in your industry are all ideal. Then start talking,  dip in and out of people’s conversations like you generally in your day to day life. Lastly you want all your efforts to drive traffic back to your website. You can do this by producing content such as blogs, images and sharing other information. Simply tweeting a URL link with a short message is a fantastic way to do this. This only the tip of the iceberg as  there is so much more that you can do for your business through Twitter.  If you are trying to get to grips with Facebook or Twitter but are not seeing the desired outcomes why not arrange a social media workshop?

For more information, call us now on 01245 791969 or email us at [email protected]