Social Media for Social Purpose There is no doubting that social media has had a massive impact on society in general. How often do you see people walking along, heads down, looking at their phones, tweeting and Facebooking whilst they walk? Or those who watch TV programmes, and talk to complete strangers on Twitter or Facebook about their favourite TV show as it happens. Oppressed societies are demanding more freedom and communicating with each other via social media. Businesses are using it to market themselves and to engage with their fans and followers, and more and more people are moving online every day, using Pinterest, Google Plus, YouTube, Facebook, Twitter and LinkedIn.