There was an article in the newspaper today regarding a Head Chef who had been fired a week before Christmas and he decided to have a rant using the company’s official Twitter feed. He was allegedly sacked because he wanted to have 25th December off as it was his daughter‘s first Christmas. After being sacked … Do I Need a Social Media Policy?
Google wasn’t put off and had another go and came up with Google+. When it was officially launched in September 2011 the reviews were mixed and it seemed like a rehash of Facebook and Twitter. However, over time with regular improvements and changes Google+ is standing out from the crowd. Also, recent research has … The benefits of having a Google+ business page
“it’s a waste of time and effort” As you would expect we disagree with those comments. Nowadays if somebody is looking for a product or a service they are less likely to look in a newspaper or a phone book. They will “Google it” or they will ask their friends via social media for thoughts, … 5 reasons to have a Facebook Business Page
Social Media for Social Purpose There is no doubting that social media has had a massive impact on society in general. How often do you see people walking along, heads down, looking at their phones, tweeting and Facebooking whilst they walk? Or those who watch TV programmes, and talk to complete strangers on Twitter or … Social Media for Social Purpose
Facebook, Twitter, LinkedIn Pinterest…and the many other platforms available, is time. This is the top argument that we hear very often from people not using social media to market their business. Either that or they have tried and failed because they haven’t seen the results that they had hoped for. Consequently not everyone has the budget to outsource this activity. … The easy way to fit social media marketing into your working day
It is common knowledge that the key to any business relationship is trust. You recognise that you need to start using social media but you decide that you don’t have the expertise to manage your accounts. The obvious answer is to find an inbound marketing agency to do the work for you, but how do you know that … How do you pick the right agency for your social media needs?
Marketing Myopia!? This was a term that was thrown at us this week in which we all looked at each other a bit stunned, nervously laughed, scratched our heads and said huh? Marketing Myopia is a term used in marketing derived from a paper written by Theodore Levitt, published in the 1960’s. In simple terms it’s … Social Media Marketing Myopia……. Myo-huh?
social media accounts whilst running a business. Knowing how much time to spend on one platform is difficult, let alone two or three. So what can you do to make your social media activities more time and cost effective? The simple answer is to outsource your social media to another company. This is a highly debatable topic. Trusting … Should you outsource your social media?