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As we know, time is running out for the Kickstart Scheme and you may still have plenty of Kickstart placements available in your area, but not enough people to fill the placements. Whilst we know that you can’t always promote specific Kickstart placement opportunities to young people, we DO know that there’s a way to … How to promote the Kickstart Scheme in your area

There’s a plethora of data available to you within public sector when looking at labour market information, but one piece of the puzzle that’s missing in all of this, is what job seekers are actually searching for on Google. (Sure you can find that within your skills portal, but the data will be limited due … Using digital marketing research tools to understand job seeker behaviour

Does your business support programme offer matched funding or grants to help businesses grow or reduce their carbon footprint? It can be challenging engaging businesses, and more so in this era where businesses are still dealing with Post Brexit changes, along with the impact of Covid and various lockdowns. Often the support you have available … Creating content for your public sector programme – business grants

With remote work now a firm option for many employees all over the world, a reduction in the traditional office portfolio of many larger businesses, and a repurposing of buildings to be used as coworking spaces, it’s tough to stand out online if you’ve got coworking spaces to offer! There’s plenty of opportunities to attract … Creating content for your coworking website

With furlough soon ending, there will be lots of Google searches over the coming month or so, as people will want to understand what’s next for them. Of course, there is every possibility that they can return to the work from which they were furloughed, but the harsh reality is that there will be redundancies … Creating content for your Skills portal around furlough and redundancy

When setting out to create the content for your Skills Portal such as those developed by SignedUp Skills it’s key to consider what your potential portal visitors want to know, or what they are searching for. We know that they are often searching for job vacancies, how to get a job, the support to get … How to determine content you need for your Skills Portal – Get a Job

As of March 2021: There are more than 3.5 billion searches per day on Google globally. There are 35-40 million ACTIVE users on Facebook in the UK. (Source: Facebook ads platform) There are 16.45 million ACTIVE users on Twitter in the UK. (Source: Statista.com) There are 29.2 million users on Linkedin in the UK. (Source: … The HUGE opportunity digital marketing provides your public sector funded programme

Wouldn’t it be great if as soon as you’ve secured funding for your programme and that as soon as you announce the project, prospective users come looking for the support or information on offer, and in high enough volume to ensure that you can reach your outputs without you having to worry? And then feel … The case for using digital marketing for your programme

There’s so much to consider at this point; getting the key personnel in place to deliver, determining who your major stakeholders are, and how much influence they can have over the audience you want to engage in your programme, determining the strategy for delivery and putting that into place, determining how to measure meaningful outputs … Your CRF bid was successful – but do you need to do any marketing?